Organizations: Front Page Africa and New Narratives

Location: Monrovia, Liberia

Employment Type: Full Time

Compensation: $US1000 per month

About Us

New Narratives believes people-centered, independent journalism is the key to good governance, transparency and accountability. An inclusive, trustworthy information ecosystem gives people the tools they need to keep leaders accountable, share solutions and drive change. New Narratives supports leading newsrooms in the Global South with funding and editorial support so they can do game-changing journalism. We support them to build sustainable businesses to support that journalism.

Front Page Africa is Liberia’s leading independent news website and newspaper.

Job Summary

This is an exciting opportunity for a candidate interested in pioneering audience engagement and digital product development at a leading newsroom in Liberia. A first of its kind role in the county, the successful candidate will have the chance to learn from experienced international trainers to learn and build this role to support Front Page Africa and the Liberian media ecosystem to better engage audiences, experiment with new digital products and build independent revenue.

The Audience Engagement Editor/Producer will work closely with Front Page Africa and New Narratives’ leadership to build strategies to deepen relationships with our audiences, grow our audience, and expand the reach and impact of our journalism This role is critical in ensuring our reporting resonates with and serves the communities we aim to reach. You will develop innovative approaches to engaging our audience, whether through social media, newsletters, events, or interactive storytelling.

As a key member of the editorial team, the Audience Engagement Editor/Technologist/Producer will collaborate closely with reporters, editors, and multimedia specialists to ensure our content is accessible, inclusive, and impactful.

Key Responsibilities

Audience Growth & Strategy:

     • Develop and execute strategies to expand and diversify our audience across platforms.

     • Monitor analytics to assess audience behavior, engagement, and growth.

     • Identify and pursue opportunities to connect with underserved and niche communities.

     • Identify and pursue opportunities to grow our revenue through donations, membership programs, sponsorships and others.

Engagement & Community Building:

     • Manage and grow our presence on social media platforms, ensuring meaningful interaction with followers.

     • Design and execute campaigns that invite audience participation in reporting processes, surveys, or feedback.

     • Plan and coordinate events, live Q&A sessions, and other community engagement initiatives.

Content Creation & Optimization:

• Experiment with new formats and platforms (e.g., TikTok, Facebook, podcasts) to reach audiences where they are.
• Collaborate with the editorial team to craft compelling headlines, teasers, and social media posts.

     • Develop and manage newsletters, ensuring they deliver value and drive engagement.

Analytics & Insights:

     • Track performance metrics (e.g., website traffic, social shares, email open rates) and adjust strategies accordingly.

     • Provide regular reports to the team on audience insights and recommendations for improvement.

Collaboration & Training:

     • Serve as a resource for newsroom staff on best practices for audience engagement and digital outreach.

     • Partner with reporters to ensure coverage aligns with audience interests and needs.

Qualifications

Required Skills & Experience:

• Experience in audience engagement, social media management, or digital marketing, preferably in a newsroom or nonprofit environment.
• Understanding of digital platforms, analytics tools (e.g., Google Analytics, Chartbeat, Meta Business Suite, YouTube Studio), and content management systems.
• Strong writing, editing, and communication skills.
• Familiarity with the basics of graphics and image editing (e.g., Canva).
• A creative, strategic mindset
• Deep commitment to serving diverse communities.

Preferred Skills & Experience:

• Familiarity with email marketing tools (e.g., Mailchimp, Substack) and social media scheduling platforms (e.g., Hootsuite, Buffer).
• Experience hosting events or moderating community discussions.
• Knowledge of SEO and best practices for web content optimization.
• Familiarity with video editing tools.
• Familiarity with data analysis and visualization tools like MS Excel or Flourish.

Why Join Us?

                  • Be part of a mission-driven newsroom focused on meaningful journalism.

                  • Work in a collaborative, innovative, and inclusive environment.

                  • Make a tangible impact on the communities we serve.

How to Apply:

Please send your resume, a cover letter, and examples of your work (e.g., social media campaigns, newsletters, engagement projects) to contact@newnarratives.org. Applications will be reviewed on a rolling basis.